What to think, say and do to take your Chiropractic skill to the next level!
Hands on skill is a lost art in Chiropractic today. Reclaim it now!
All patients featured in videos authorized the use of their footage.
- The ultimate office visit experience.
- The mindset to get better results.
- Why footwork and "eyework" are critical to technique.
- Atlas, C7, T4, T12 and L5. Don't stray too far!
- How technique makes or breaks your treatment time!
- Special: How to master seated cervical adjusting. The best way!
- Dr. Robson personally demonstrates with real patients!
10 DVDs and 2 CDs
CA Training Mastery
Dr. Robson and Team Personally Teach CAs How to be the Most Powerful in the Profession!
The training set that can be used for all new CAs and seasoned CAs who want to get even better!
- Chiropractic history, anatomy, terminology
- Chiropractic awesomeness
- Responsibilities and expectations
- Why everyone should see a DC forever
- How to get more people to come in for longer
- How to show up and be great day after day
- Of course all essential procedures are covered
- And a TON more!
- The hiring process detailed
- The vision required for CA longevity
- How to create a great team from scratch
- How to inspire the best from your team
- How to be the Boss that CAs will want to work for forever
- And a TON more!
6 CDs and 4 DVDs - Includes BONUS CA Affirmation CD
Office Visit Talk
Never in the history of Chiropractic has there been a CD set like this!
You are about to discover and master the most complex and powerful language and persuasion techniques in the world!
You will learn what to say on every office visit to literally program your patients to refer and stay forever!
This set includes 9 Audio discs, workbook, plus 2 Bonus mind-programming CD's to drill into your brain all the key statements, and a Bonus DVD where Dr. Robson personally demonstrates exactly how it is done, including all ESSENTIAL body language elements!
New Patient Generator and Local Area Marketing Domination System
Do you want to finally have a system in place that brings new patients to you CONSISTENTLY?
Do you want to have a system that takes practically none of your time, yet is incredibly powerful and can be done every day?
Do you want to learn the absolute hottest, time tested, always works, but practically forgotten method to reach people and persuade them to call you?
Do you NEVER want to do another screening, talk, event, ad, telemarketing or other hit and miss, dead end marketing project again?
Do you want a system that you can put in place, and use forever knowing it will work?
You can get more New Patients practically at-will just by turning up the power on the NPG System!
Yes, we know it sounds good. Remember, Dr. Robson is a master direct response marketer. He has been able to build an incredible practice without ever really leaving his office. He is a master of creating the systems that when put in place, do the work for you!
If you can type your name, take a picture, find an Office Supply store, or send a letter, then you have all you need for this to work for you. I mean really work.
You do this right, get your office running right, and you will never have to do any other marketing ever again.
Dr. Robson's New Patient Generator System is the best in the profession for bringing: Direct patient referrals, patient referrals from home, patient referrals from work, new patients from local residences, new patients from businesses next to your office, new patients from any business, school, organization in your radius, PLUS includes the perfect material to use at any event or for any situation where you want to spark a referral and a new patient.
This system will seem very simple to you once you get it. But realize, it is impossible to duplicate. We have never seen anything like this ever in chiropractic. It is essentially Dr Robson’s primary marketing secrets revealed in one simple to use, effective program that can be done forever with little cost and high return.
Communication & Persuasion System
After years of being asked, Dr. Robson has finally made an Audio Set explaining and demonstrating exactly how to Communicate, Persuade, and answer Questions POWERFULLY, CREDIBLY and CONVINCINGLY.
Over 350 minutes of the psychology, strategies, and angles on how to handle and answer practically any question any person could ever ask you! Many consider this the Best CD Set in Chiropractic today!
$295 Includes 8 CD’s plus Full Transcript plus Bonus DVD (The DVD alone is worth the money!)
How many times have you heard these?
• That seems like a lot of money.
• My "Doctor" says I should just go get Physical Therapy.
How about these…
You MUST be able to answer all these and MANY more perfectly! These CD’s will show you exactly how!
Treatment Time Mastery
Your Treatment Time Controls Your Practice and Your Life!
Learn exactly how to cut your time and double or triple your practice… Literally overnight!
CD 1: What is the Treatment Time problem? Hint: It’s You!
CD 2: The exact steps and methods to get your Treatment Time right, with better results!
CD 3: Treatment Time Programming CD. Good to get you to 100-200+ a day! Play in your car or with headphones to program your new Treatment Time and new Volume into your Subconscious mind. AWESOME! There is nothing like this anywhere in Chiropractic!
BONUS #1: A DVD of Dr. Robson personally demonstrating on real people how it is done, and the methods you can use right now to grow!
BONUS #2: Full transcripts of CD’s and ALL written materials you need to create the NEW and FASTER you!
How To Build A Huge Personal Injury Practice
Exclusive program for Chiropractors who want to become a PI Powerhouse!
Dr. Robson is the true expert in this area and has built his practice to include over 100 PI visits a week… and can show you how too!
You will learn
What it really takes.
How you must think.
The training required.
What works and what doesn’t.
How to deal with Insurance Companies and Attorneys.
Plus, the absolute BEST way to get EVERY Attorney in your area to know you by your first name!
This set includes 8 Audio discs, plus a bonus Affirmation disc, and a Bonus DVD!
Office Forms (Members Only)
Our COMPLETE Forms Package with color-coded Hard Copies Plus a CD with all WORD files so you can personalize them and print right now for your office.
Fifteen years in the making this is the best forms set we have ever seen. No more winging it! Get these and be done with it for several years! Time tested, volume tested, attorney tested, CA tested, Dr. tested.
New Patient, Medicare, PI, WC, Exam, Progress Eval, The best Travel Card ever invented, Initial Report, and more.Inferior sets sell for over $1000!
Live and Inspired DVD
Dr. Robson gets fired-up about the current health care model – shows piles of research and info giving you the fuel you need to get SERIOUS about your Mission!
Filmed live at an INSTALL Training – many attending felt this was one of the best Trainings they EVER heard in their Chiropractic life! So here it is on DVD!
DVD 1: What the “bleep” is going on in the world of health!?
DVD 2: Time for you to think BIGGER!
PRO Chiro Talk
CD 1: Chiropractic Affirmation CD designed to program your mind for gratitude, confidence, and 100+ patients per day!
Are you serious about growing? Remember, we are guided by our subconscious mind. This CD will re-program your subconscious mind to a new level.
This is the ONLY chiropractic specific affirmation CD we are aware of and is quite likely the single best CD in chiropractic today!
Listen to it over and over and watch what happens.
CD 2: Training on the most powerful PRO Chiro statements to use with patients along with the ultimate in Referral generating statements PLUS how to handle ANY objection a patient might throw at you. Awesome!
An absolute must for all DC’s.
PRO Chiro Talk II
This killer new affirmation set is the follow-up to our popular PRO Chiro Talk!
Dr. Robson delivers the latest in success programming along with an affirmation CD anchored by the two most powerful words on earth: I AM!
Make sure you have the original PRO Chiro Talk first - then for sure add this to your success collection!
We recommend you listen to one of our affirmation CD's every day on your way to the office - it really works!
The 5 Plays (Members Only)
Do you want to be in the Top 1% of DC’s in the world?
Then you MUST have perfectly scripted, refined, consistent, and powerful procedures.
Most Chiros won’t admit that their systems and scripting are weak, even though their stats PROVE they are “winging it.” Leaving them flat-lined and unable to grow.
Allow your personality and power to emerge. Lead your patients to better health in a MUCH more consistent and predictable manner and watch your practice skyrocket!
Some consider this the best Sub 5-minute Report of Findings on the planet today. Let alone the Consultation, Office Visit, Re-exam, and Re-sign!
- CD 1 Consultation Scripting and Mastery
- CD 2 Exam and X-Ray Mastery
- CD 3 Report Mastery
- CD 4 Office Visit, Re-exam and Re-sign Mastery
Strictly for WINNERSEDGE Members Only.
Recharging Your Practice
This is perfect for ALL practicing DC's and especially those who are bored, frustrated, and ready for a change.
CD 1: THE PROBLEM Why You Are Stuck.
Do you want to recharge and re-ignite your practice for the future? Every Chiropractor at different times in their practice feels stuck! Understanding how this happens is the key to NEVER letting this happen again!
CD 2: THE SOLUTION How to Re-Charge right now!
Dr. Robson explains step by step how to fire up your practice! How to get lean, how to get EXCITED, how to get energized, how to get thankful, how to create a New Patient surge, how to feel better, and tons more!
It really isn't that difficult. It is simply a matter of doing a few things RIGHT NOW to create that new and exciting velocity!
Become a Re-Sign Master
If your PVA is under 40 you need this CD set immediately!
Your ability to get patients to continue care is the key to your volume and practice stability.
This CD set explains the exact process and words to use to get patients to tell you they want to continue care vs. you trying to tell them to come back.
This will change your practicing life as it will increase your PVA - and your volume - and your collections!
CD 1 How it all starts and why Re-Signs control your PVA – which controls your volume!
CD 2 The EXACT process, system, and wording to Re-Sign practically every patient - every time!
Become a New Patient Magnet
Do you ever wonder how some DC's just seem to naturally attract new patients? Did you ever wonder what they say, what they do, and how they think that makes it so effortless for them?
Well here it is! One of the most powerful CD sets in Chiropractic today!
Learn the mindset and motivations that cause YOU to attract more people to you into your life and, more importantly, into your office!
This multifaceted dissertation by Dr. Robson will inspire you and reveal to you that you can do it too!
Start attracting more new patients to your office TODAY!
The 20 "To Do's" for Chiro SUPER SUCCESS
The 20 "To Do's" for Chiro SUPER SUCCESSDo you really, I mean really want to have a BIG practice and a great chiropractic life? With better service, better results, much more income, less overhead, less stress, more savings, and more fun.
How many of these 20 Elements do you have in place?
How many are you lacking? Find out and fix them now!
Do these 20 things and you are destined to be a Super Success in practice! (Without these there is practically NO chance of making it to the Top 1% of the profession.)
This CD Set is for any Doctor who wants to know EXACTLY what to do to become more successful RIGHT NOW. Business, money, staff, procedure, mindset, training, etc. are all covered in the checklist!
Save Money, Crush Debt, and be Financially Free
Do you want to eliminate ugly debt, save money, and become wealthy for all your hard work and service to people?
Learn the RAPID FIRE Debt Elimination System. The best way for DC’s to crush debt and end monthly payments.
Learn how to save money Pre-tax and Post tax with the Money Saving Vortex Concept. Your Secret Weapon to wealth.
This may be the most VALUABLE money training you will EVER have. Save tens if not hundreds of thousands of dollars in interest alone!
Plus learn critical guidelines for money handing that you absolutely must know BEFORE costly mistakes are made.
If you want to get your financial life in order get these CD’s.
Promo & Marketing that Actually WORKS for DC’s
Are you wanting to grow your practice? Your ability to promote and market yourself AND your practice is the lifeblood of your success!
CD 1: Many Chiros waste tons of money and gobs of time trying to “Market” when the solution to growth is right before their eyes for FREE! Learn the “Inside Basics.”
Discover why paid advertising is NOT needed after 100 visits a week when your practice has the right intention and runs right.
CD 2: Learn what is working RIGHT NOW that you can do yourself (Outside Active), or pay others to do (Outside Passive), to build your practice FAST!
The Million Dollar Practice
Does the million dollar practice still exist? YES!
After 20,000+ coaching calls, countless seminars, trainings, books, CDs, videos, and interactions with the top Chiropractors in the country, plus his own personal experience getting to this level and sustaining it, Dr. Robson lays out the critical elements required for you to build your practice to the million dollar level!
CD 1: It exists! Yes, the million dollar practice is alive and well today, but only if you know exactly how to do it!
CD 2: Requirements! The essential components that must all be at peak levels - mindset, procedures, floor plan, staffing, work ethic, philosophy, and much more!
CD 3: No compromise! You must have an unwaivering and unshakeable drive that inspires you to demand the absolute best from yourself and those around you!
CD 4: Million Dollar Service! Service, service, service is the key! It's not about the money, it's about helping as many people as you can!
Prosperity Affirmations for Chiropractors
Learn how to Re-program your mind to reach your NEXT level of success. The easiest way to spark serious growth!
Repetition is the first law of learning, the affirmations here will literally program your mind to the Million Dollar level.
CD 1: Discover how our minds are negatively programmed every day by the media. Learn how to regain control of your mind and program it with what YOU want!
CD 2: Prosperity Affirmations for DC’s. Will program you to a new level of prosperity, thankfulness, and power. Know it!
These CD’s are powerful beyond what most understand. Listen and you will see.
Double Your Patient Referrals
What would it be like if your referrals doubled? Discover ALL the different sources of referrals you have available to you. Hint: There are a lot more than you think!
CD 1: Are you getting as many referrals as you would like?
CD 2: Referral generation mastery. Dr. Robson teaches you EXACTLY how to generate in-office referrals at the highest level.
He teaches precisely what to say and do. What you gain from this program will last you forever and pay for itself 1000 times over!
Want to grow your practice? This is the FIRST thing you need to get good at!
This set is ESSENTIAL for all DC's at any stage in practice!
PRO CA Essentials
Audio set designed specifically to create World Class CA’s!
Listening to these CD’s will give your CA’s the training, motivation, mindset, and philosophy that makes a powerhouse Chiropractic Team!
Dr. Robson personally teaches the Purpose, Attitude, Key procedures, Definitions, much needed Chiropractic History and Philosophy, Do’s and Don’ts, Coding, Billing, Care Plans, how to stimulate Referrals, and how to totally support the chiropractic mission and go after the goals in your office!
An absolute must for all CA’s.
Chiro START-UP Essentials
Incredible 4 CD set for any DC starting in practice, associating, or office sharing.
Taking you from graduation, finding a location, getting the money, planning, costs, needs, what to do, what to avoid plus promoting and marketing to fill your practice, and everything in between!
This material is a MUST to save you from the countless pitfalls and landmines that ruin many dreams. Do it right the first time! Perfect for ALL students in any Tri. The sooner you know what to do the better, no waiting!
The chiropractic dream is alive and well, but ONLY if you know what to do, and what to avoid!
7 Pillars of Personal and Professional Success."The 7P SYSTEM"
By Dr. Tory Robson
The ULTIMATE Step-by-Step, Foolproof, No Holds Barred Guide to the Power Life!
Boiled down from countless books, CD’s, videos, personal experience in practice and consulting this is the definitive video guide to SERIOUS success.
Simply watch, follow the included notebook, apply the principles and watch what happens in your life! You MUST learn these 7 Principles – they are NOT optional if you want to grow.
Considered by many to be one of the best Success Sets available today, and is the ONLY place you can get the phenomenal ORANGECARD outside a Seminar setting!
A Must Have for all Doctors and Non-Doctors alike! Includes 10 DVD’s, Workbook, 3 ORANGECARD's, PLUS 2 Free Gifts: The Image Doctor Book and 5 CD Audio set including the Bonus DVD!
The Image Doctor
By Dr. Tory Robson
Don't let the title fool you. This 180 page hardcover is about how your Inner Self Image is what is controlling your success to this point in life. And how to elevate it!
An excellent, enjoyable and essential read for all DC's and team!
In Hardcover and Auidio CD read by Dr. Robson himself!
- The image Doctor hardcover.
- The 5 CD Audio Set and
- The BONUS DVD with 2 incredible tracts!
A great adition to your success library!
The WINNERSEDGE Journal
This is a must have journal to take with you to all WINNERSEDGE Seminars, Trainings and Events!
Filled with 70 blank sheets of ruled paper with an elastic closure and a built-in elastic pen loop!
Success Video Series - FREE!
Get the latest in relevant practice SUCCESS material e-mailed to you in instant video format!
Services like this normally cost $200 to $500 per month but we do this for FREE! This is how we contribute to the sucess of Doctors all around the world!
Motivation, Office Systems, Staff, Promotion, Collections, Philosophy, Results, Success Planning, Vision, Money, Book-CD-DVD recommendations, you never know what the topic might be!
These BRIEF and POWERFUL videos are an ABSOLUTE MUST for your ongoing personal growth! Awesome! Sign up NOW if you haven't already!
The TRUE Chiro Success Seminar is our signature one-day gathering held 5 times a year. Dr. Robson and select WINNERSEDGE Members personally teach the priniciples, mindsets and systems that will take you to the top 1% of the profession!
Every Seminar includes our trademark ORANGECARD module that will keep you perpetually focused on exactly what you want to create in your practice and in your life!
Kettlebells & Chiropractic (Members only)
Special Kettlebell workshop and workout combined with a hardcore Chiropractic philosophy meeting after the cool down. This is one of many innovative and unique trainings here at WINNERSEDGE.
Kettlebell training is the ultimate for creating strength, lean muscle, flexibility and endurance all while melting fat and totally conditioning the body. This type of physical training is perfect for the Chiropractor who wants supreme fitness now and into the future. Beware: ropes, rings, TRX bands, boxes, medicine balls, punching bags, etc. are all fair game at these trainings!
Kurt Hartmann is recognized as one of the top Personal Trainers in Minnesota and one of the top Kettlebell Trainers in the world today. Dr. Robson will assist in the training then after the cool down will guide a mind expanding surge of practice building Chiropractic philosophy!
Cost per person: $97 paid at time of Registration.
INSTALL Training (Members only)
INSTALL Trainings are more intimate Friday afternoon trainings held 4 times a year at a hotel near Dr. Robson’s office. This is where we “INSTALL” into the Chiropractor’s mind the systems, procedures, thought processes, and directives to mentally expand and grow.
All members and teams are automatically registered as these are included as a member. Local DC’s attend all of these and we recommend our out of state members attend at least 1 per year minimum!
DC Bootcamp (Members only)
The WINNERSEDGE DC Bootcamp is our “immersion” event. Imagine burying yourself into your Chiropractic training for 32 hours in 2 days! There is nothing like this anywhere in Chiropractic.
Nearly every Bootcamp grad breaks at least one practice record within two weeks after the Bootcamp!
Cost: Early Bird: $1997 Pre-registered: $2475 Within one month: $2750
CA Functional Integration Training (Members only)
Our CA Functional Integration Trainings are the perfect chance for your CA’s to see exactly how a super-efficient and profitable office runs. All internal systems will be taught and drilled. This is essentially a Bootcamp for CA’s but jammed into one afternoon!
The purpose of this training is to teach your CA’s the attitude, philosophy, organization, drive, motivation, and essential systems, including the ReCall List, Payment Arrangements, and Referral Statements!
Cost: $497 per CA
Full Day Visit to Your Office (Members only)
This is where Dr. Robson spends 8 hours in your office and does anything and everything that may be required for you to grow. Imagine how much you can get done!
You and your office will never be the same. We are quite certain that no “coach” in Chiropractic visits as many offices as Dr. Robson has in the last few years. It usually only takes around 15 seconds for him to fix something that will cause you to grow and collect more instantly.
Dr. Robson is only able to do 2-4 of these per year depending on his already heavy schedule. The value of this type of personal and intense consulting is worth hundreds of thousands of dollars over the course of your career.
Half Day in Dr. Robson's Office (Members only)
This is your chance to see and hear how Dr. Robson and CA actually treat and handle patients. All the office visit talk, questions, flow, speed, Care Plans, CA interaction, everything! You will be side by side with him or CA as they treat for a full afternoon. This includes anything you or CA wants to learn in the downtime!
Starts at 2:30 on Thursday and ends after a nice dinner to discuss all you saw and learned. This is unheard of in coaching as most coaches don’t even practice! Take advantage while it is still offered.
Cost: $7500 for one DC. $4500 for one CA For both DC and CA: $9500