Have you ever felt in practice, as much as you love it, that it starts to get a bit mundane, a little bit routine? This can be a catastrophe in the chiropractor’s office!

In this video I discuss the critical importance of chiropractic service excellence and of getting the new patient started on a strong foot so that your credibility is high, so that they trust you and will not only sign up for treatment after the initial report of findings, but will re-sign and continue receiving care from you in the future.

If you’ve ever said to yourself, “I can’t get anybody to sign up,” if you’re not seeing the re-signs you would like or simply are not growing your volume and practice at the rate you would like, then you need to work on your Chiropractic Service Excellence. Check out the video below!

Like it or not, image matters.

If your image is lousy, it won’t matter what you say.  People do not listen to people who look like slobs.  People do not listen to people who look broke.  People do not listen to people who are sloppy.  People do not listen to other people who smell, have bad breath, dirty fingernails, are unkempt or whose car is a disaster.  If they’re outside in a scenario where people can see things like that and make judgments on you, I am telling you, your credibility is important.  So that means your image is important because as Maxwell Maltz, famous plastic surgeon and incredible author of the book, Psycho Cybernetics teaches us, “Image is all.”

Why?  People buy with their eyes.  People believe with their eyes.  So if you want to have any credibility, any power, any persuasive ability, you better look like you should.  And it isn’t a matter of being a triathlete or a Victoria’s Secret model.  It is not that.  It is how you present yourself.  Are you clean?  Are you sharp?  How is your hair?  How are your nails?  Do you look nice?  Do your clothes fit?  Do you look credible?  Do you look powerful?  Not overdone.  Do you look smart?  Do you look sharp?  Do you look like someone people will want to listen to?  I got an incredible compliment once.  I didn’t realize it was a compliment until years later, maybe 10 years later.  As I was graduating from chiropractic college, one of the vice presidents of the chiropractic college caught me in the hallway and he said, “Tory, you’re going to be successful because you look successful.”  That meant nothing to me at the time, but it means everything now and I was very appreciative that he had said that.  I’m very thankful that he had said that and of course, now that’s what we want to teach and promote to you – and it’s critically important.

What are you wearing?  How do you smell?  What do your hands look like?  Are your teeth clean?  Do you have good breath?  Do you floss?  How is your posture?  Are you getting adjusted yourself?  What are you thinking about?  Are you full of worry and doubt and disappointment and fear and all that stuff, usually over financial things or things related to your practice or even in your personal life?  Well, those are topics for other CDs, but I am telling you, we have got to have our mind clear, we’ve got to be in a thankful state, got to be full of gratitude, got to be appreciative and we’ve got to look right.  So when you speak to somebody, they know that someone of power is talking.  And we have to make sure that’s the case.  In fact, I would hope for my clients, that if there were a room with 100 chiropractors, I will tell you this, you can look around and you’ll see who the powerful ones are in the group.

And it’s not because they’re dressed fancy.  It’s because of their demeanor.  It’s because of their posture.  It’s because of the expressions on their face.  It’s because of their cleanliness.  It’s because of the confidence in their walk, their mannerisms, their gestures, their certainty.  See?  So when people are around them, they listen because everybody loves to listen to people who are credible and powerful and sharp and smart and nice and caring about them and their best interests.

What are one or two things you could do today to begin improving YOUR image?